So, you want to get your first skateboard. Whether for yourself or your kid, this is the moment that’ll be looked back on with starry eyes: the story of your first skateboard. This is the first in a series of articles to guide you through the start of your skateboarding adventure. All adventures have their starting points; for the skateboarder, it all begins with the first skateboard. The purpose of this article is to provide a guide so that you have all the gear and some ide

Consumers are increasingly searching for ethically-sourced products - and the fashion industry is behind the times. We like to think that here at Elevation North, we are committed to providing organic, recycled products, consumables and in store design. You will not see products in oversized packaging and our store has been designed throughout, using recycled products. We pride ourselves on using small local businesses to provide support to the production of our brand. As t

So, you’ve purchased your skateboard, and you’re back looking for more advice? Get outta here! I'm just kidding. Whether you’re an actual kid (or concerned parent), a teenager (yeah, right, you’re not going to listen to my advice), or you're fully grown—the maiden voyage out on your skateboard is always going to be scary.    That's why I’ve compiled this comprehensive guide which understands any jitters you might have, regardless of your age, when you first step on the skateb